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Coral Springs, Fla. – Mark Guadagnoli will serve as a speaker at the upcoming WGCA and GCAA Member Conventions on Dec. 14 in Las Vegas.
Dr. Guadagnoli is a Professor of Neuroscience and Neurology at the UNLV School of Medicine and specializes in optimizing performance, communication, leadership, and learning. He has published more than 100 articles and abstracts and is the author of two books, Human Learning; Biology, Brain, and Neuroscience, and Practice to Learn, Play to Win.

Dr. Guadagnoli’s primary line of research is related to the Challenge Point Framework, which has been used to help corporate executives, surgeons, medical professionals, and others who compete in high performance situations. He has been invited to present his work in various countries around the world and has worked in performance optimization with athletes in numerous sports, but his specialization is in golf. He has worked with PGA, LPGA, and tour winners, Ryder Cup members, more than 30 NCAA All-Americans, a US Amateur Public Links Champion, Masters and US Open participants, Arnold Palmer Cup member, Canadian National Team members, a Junior World Champion winner, a World Amateur Team Championships winner, and the winner of the 2016 NCAA Women’s Championship, the University of Washington

In addition to his university work, Dr. Guadagnoli has had an active consulting practice for nearly 20 years. His client list includes, where he developed their corporate university (Zappos University), developed and ran executive off sites, and worked on performance optimizations with their executive team. He has also worked with corporate optimization and executive development with companies such as DaVita Healthcare Partners, Gemvara, Grammarly, and Naturebox, as well as research and consulting for Bose, Ford Motor Company, General Motors, Google, Sony, and Panasonic.


The Women’s Golf Coaches Association (WGCA), founded in 1983, is a non-profit organization representing women’s collegiate golf coaches. The WGCA was formed to encourage the playing of college golf for women in correlation with a general objective of education and in accordance with the highest tradition of intercollegiate competition. Today, the WGCA represents over 500 coaches throughout the U.S. and is dedicated to educating, promoting and recognizing both its members and the student-athletes they represent.

Established in 1958, the Golf Coaches Association of America (GCAA) is the professional organization of golf coaches. The GCAA's mission is to support its member coaches by creating educational opportunities, providing resources, and promoting its members with the purpose of enhancing their overall performance as coaches, mentors, and teachers. The GCAA also recognizes the excellence and achievements of its members and their student-athletes in academic, athletic and civic endeavors.