Mike McCarley was named President of Golf Channel in February 2011 after overseeing strategic marketing and communications for NBC Sports & Olympics. Currently, McCarley runs NBCUniversal’ s portfolio of golf assets including Golf Channel – one of the fastest-growing networks on U.S. television – Golf Channel on NBC, GolfChannel.com, GolfNow and other related golf lifestyle businesses.
Golf Channel is pacing to make 2013 its most-watched year in the network’s history, eclipsing the record audience marks set in both 2011 and 2012. The network is currently available in more than 120 million homes in 83 countries worldwide, including 85 million homes in the U.S. Under McCarley’s leadership, Golf Channel has expanded its high-quality programming slate and increased viewership across all dayparts, as well as built the #1 digital platform in golf with the network’s digital portfolio. Additionally, McCarley played a key role in the NBC Sports Group’s television rights negotiations with the PGA TOUR, resulting in NBC extending its partnership and expanding Golf Channel’s opportunities through 2021. McCarley has been recognized for his leadership in the sports and television industries, including induction into Sports Business Journal’s “Forty Under 40” Hall of Fame, being named to Broadcasting & Cable’s 2013 “Next Wave of Leaders” list, and Cynopsis Sports Media designating him 2012’s “Network Executive of the Year.”
Before leading NBC Sports’ golf portfolio, McCarley served as Senior Vice President, Communications, Marketing and Promotions, NBC Sports & Olympics since August 2008. He has worked seven Olympic Games, created the award-winning “Sunday Night is Football Night” campaign and was the architect of NBC Sports’ highly successful “Big Event Strategy,” which marshals all NBCUniversal assets to make the audiences for the biggest events in sports even bigger.