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The Official Website of the Golf Coaches Association of America



Dr. Phil Cheetham to speak at 2022 GCAA and WGCA National Conventions

CORAL SPRINGS, Fla. - Dr. Phil Cheetham will speak at the Women’s Golf Coaches Association (WGCA) and Golf Coaches Association of America (GCAA) National Conventions on Monday, December 5 in Las Vegas.

Dr. Cheetham has been a pioneer in the biomechanics and motion analysis industry since the early 1980s. Biomechanics methods and motion analysis systems that he co-developed have become standards in the golf teaching and fitness industry. His biomechanics technology and algorithms have been licensed by and used in sports motion analysis products by companies like Titleist Performance Institute, Advanced Motion Measurement, Skill Technologies, Peak Performance Technologies, K-Motion, 4D Motion, Gears, MySwing, GolfTec, and Sportsbox. He has done significant research in golf biomechanics, including work on the X-Factor Stretch, Kinematic Sequence, Handle Twist Velocity and Closure Rate, and recently 3D Definition of Strong versus Weak Grip.

Currently, Dr. Cheetham is the Chief Science Officer for Sportsbox AI, a startup company that develops artificial intelligence (AI), video-based motion analysis applications for sports and fitness. Their first product is Sportsbox 3D Golf. It creates a scaled 3D avatar of the user’s golf swing from a single camera view that can be animated and viewed from any angle. It also creates accurate kinematic data of relevant body segments and joints, such as chest turn, pelvis sway, wrist angle, hand speed, and club speed.

Previously, he was the Director of Sports Technology and Innovation at the United States Olympic and Paralympic Committee (USOPC). Dr. Cheetham was project leader in two significant projects that helped win gold and silver medals at the recent Tokyo Olympics. He also helped select and supervise several other technology projects that were funded by the USOPC Technology and Innovation Technology Fund and used by various Olympic sports.